Tuesday, 30 September 2014

My ideal consumer + My findings

Now I know that I want my music genre to be show tune.

Some names could maybe be:

  • show Tune
  • wicked voices
  • Pop-u-lar
I have chosen the name 'showtune' because it relates to much with the musicals oitself. I feel this title also relates so much to music and the sounds its just a perfect match and also because my genre is aimed at such a specific group this name really states that musical taste that the people have.

My target audience is:
sally purple is a 18 year old girl looking forward to proceeding in her further education. Her personality is very out-going,now she doesn't like to be the centre of attention however she doesn't like to be ignored.

She is kind and sweet however you don't want to see her stressed  or be on her dark side. Her musical interested include classical to olden days much however she is partial to abit of pop. She is also interested in films such a the twilight saga and the old classics like the karate kid and back to the future. Sally is the type of person that doesn't follow the crowd she is the type to be out-standing from to mainstream population. She has a working class family and somewhere floating around the C1 and C2 as her mother is a sales assistant at the range and her father is the manager of the a small business in the town. Sally lives in a small town in the east midlands and has one little brother that annoys her when she trying to revise which is why she drowns the sound of him speaking out with the clear and powerful songs from the stage.

According to the 'Young + Rubicon' theory my genre is 'The Resigned' meaning these are predominantly older people with constant, unchanging values built up over time. For them, the past is bathed in a warm nostalgic glow.
they respect institution and enjoy acting in traditional roles.
their brand choices are driven by a need for safety and for economy. They choose above all what is familiar for them.
In life, their aim is basic it is to survive.

Also the bloomer and Kats theory of the uses of gratification appeals a hell of a lot in my blog as the gratification as my magazine aims alot of the entertainment business and as the songs often relate to shows therefore as it's not real maybe the audience uses this fantasy in the song as escapism.
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My second target audience market could be Mary. Mary is a 60 year old woman ready to retired from her working life and Mary is someone who would to focus on her music and watching of the latest shows in the west-end. Mary has a husband called bill and enjoys walks off with her dog and a relaxing canal trip in Cambridge twice very mouth. She likes to do the odd bit of sewing and knitting for her younger grandchildren. She gets up at 6:00 every Sunday morning to prepare the roast and listen to Elaine page skittle through some show tunes, she hums along to them. Mary likes Shows because they tell a story a life that was too good to life or a sad story with a deep meaning she loved them all.

Results from my Target Audiences:

There are some more results from my researched released later than this post,however I have decided to callaborate the results into the post.

The name of my magazine,here are the results:

I will have later explained the name that I have chosen however, I have not explained why I didn't go for the name that the majority voted for.I didn't go for the majority vote because I personally felt that the name 'Show Tune' fit the genre best and the knowing that it is also the title of the genre and also this title means I can take my magzine go down a really musical route.






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