Wednesday, 18 February 2015

Evaluation: What kind of media institution might distribute your media product and why?

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One day I would like to see my magazine being sold at the major supermarkets like ‘Tesco’ or ‘Asda’. I would approach a company like ‘Warner’s Midlands plc.’ And propose that they print my magazine and become a distributer I would probably get it printed at ‘Warmers Midlands plc.’ because this is the closest printing company nearest to me. http://www.warners.co.uk/Printing-Services/Printers-in-Peterborough/. From there if they were to accept it will probably become stock to the local corners shops and smaller supermarkets’ like the co-op. Hopefully my magazine will then sell lots of copies and then work its way through the scale of high businesses.
As we are now living in an era were technology is having a massive effect on the sociality we live in I have researched magazine and a lot of them now have an online copy, which is why I have decided that this will be another way I can distribute my magazine. I will advertise my magazine on site like ‘Facebook’ and ‘Twitter’ to make people aware of the E-version of ‘Show Tune’. I will do this by setting up a Facebook and twitter page to prompt and advertise my magazine and get potential customers now the current deals or events that maybe occur in the next issues. Therefore I have research some online distribution companies and I have found that will distribute your magazine for a small fee, the website is called, www.prnewswire.co.uk/distribute.
Advertising my magazine will also become a big part of making the sales. I could advertise my magazine through advert pages in other music magazines and I could also do an advert on TV to create awareness for ‘Show Tune’. It can be broadcast on the most popular shows like BBC, ITV and channel 4.Also it can be shown within the adverts and trailers shown before a movie to gain a wider audience through the showing of the different genre of films. At movie theatres my magazines can also be on sale as if it has just been advertised and then people come out of the screening and see my magazine they will be more likely to buy it, however the advert will be show at films more adjusted to the elder generation as that is the target audience for my magazine.